As the renting population continues to increase, so does the competition between properties looking to attract new tenants. While there are still tenants just looking for a place to live, there is also a demographic searching for the best property that will satisfy all of their needs. Here are some tips on how to broaden your properties appeal to a larger group of apartment seekers:

Be Dynamic: Not all renters are the same! Simply by rearranging your standard list of amenities to be ordered based on what different renters might be looking for you can push yourself higher on their list of ideal locations. For an applicant that has children, have a list that highlights features such as a playground or movie rental area. When being considered, these points might separate you from the pack.

Be Accessible: Half of U.S. cell phone users have a smart phone¹! If your property doesn’t allow tenants methods of contacting you quickly through their smart phone, then you might be losing out on a huge section of the renting population. Have a mobile friendly site, or at the very least an easily accessible link on your site for people to email, call, or connect to you via social media.

Be Quick: Telling an applicant they need to wait 24-48 hours for approval is more than enough time for them to sign a lease elsewhere. Once you have them interested enough to fill out the application, make sure your screening process can not only be completed in moments, but also protect you by providing all of the information you need. If you have this available, use it as a selling point to demonstrate how quickly you can take care of their needs, right from the start.

CIC is an industry leader with over 25 years of experience in the tenant screening industry. To find out more about how CIC can help you with screening your applicants, fill out the free consult form on the right!
¹Nielsen Market Research

About the Author

Ryan Green headshotRyan Green has been working within the real estate and property management industries since 2005, and presently serves as the Marketing Manager for CIC. He holds a degree in Business Administration as well as FCRA and Experian certifications. When not passionately educating the industry about tips and trends he enjoys traveling, and visiting craft breweries.

Leave a Reply