tenant screening criminal history

The Benefits of Doing a Criminal History Check

The applicants for #3 “looked” good.  They were brother-and-sister.  They both had good jobs, and their incomes suggested that they could afford the rent.  They both had fairly good credit scores (above 650).  In the past, we would have rented to them.

That was then, this is now.

Now we can also run Criminal Background Checks. 

Resident screening Tenant Screening
Employee Equal Pay

California Governor Signs Strictest Equal Pay Law in U.S.

This article was originally published on October 7, 2015 by Seyfarth Shaw, LLP

Yesterday, October 6, California Governor Jerry Brown signed the California Fair Pay Act, which media observers have called the nation’s most aggressive equal pay law. The Fair Pay Act will be effective January 1, 2016 for employers with California-based employees.

How Does This Law Differ From Current Laws Addressing Pay Discrimination?

HR Advice Legislation
new leasing sign

Your Voice Carries The Words Of 10,000 Leases!

From the moment you spoke your first word as a small child, your voice and the words you select are often taken for granted—a gift you use throughout your life.  As leasing professionals, you know the importance of using the telephone, because this is how a majority of your future residents contact your apartment communities.  In this article, we are going to ask you to capture your voice and listen closely to how you are handling each call—a powerful exercise for becoming a leasing SuperStar.

Property Managers
cybercrime

Scam of The Week Warning – Poisoned Web Ads

You need to understand something about poisoned ads on websites which might infect your computer. Here is the situation in a nutshell: Advertisers do not sell their ads to websites one at a time. Websites that want to make money sell their advertising space to an ad network. Advertisers sign contracts with that ad network which then displays the ads on the participating websites. The ad network sits in the middle between the advertisers and the websites and manages the traffic and the payments.

And there is the problem. Cybercriminals fool the ad network into thinking they are a legit advertiser, but the ads which are displayed on major websites are poisoned. If you browse to a page with a poisoned ad on it, that is enough to run the risk your PC will be encrypted with ransomware, which costs 500 dollars to get your files back.

Resident screening Tenant Screening

Multifamily Apartment Marketing: The First Ten Seconds

Too often leasing teams, trained up and fired up, lose every advantage in the first ten seconds of interaction with a potential resident.

Here is a real life story.  A prospective resident walks into the leasing office. The first person they see behind a desk is reading, eating chips and has headphones on. This person never looks up.

From the office behind this person, recognizing there is someone in the office, they lean over from their chair and yelp “may I help you?”

Property Managers
don't lose leases

Are You Missing Out On New Leases?

Many people believe that property management is an old-line business that moves slowly.  If you believe that then your team is already half a mile behind in a one mile race.  In other words; you are toast because the competition is using all the best practices at their disposal to make sure they close every new prospect that steps on their property.

If your on-site team is “under-trained” consider revising your procedures to get quality marketing in motion in real-time.  In other words, implement best practices with the end goal in mind; closing more (lease) sales.  Following are three areas to implement improvements.

Property Managers
resident loyalty

Five Resident Loyalty Shredders

Collectively these items reduce the quality of the customer experience.  In other words- these are some serious loyalty shredders.

Every  topic presented  here is so important that each could be at the top of the list.  Recognizing that every property is different, I encourage you to re-order the list for each of your assets under management and begin by implementing a remedy for the worst offenders on a property-by-property basis.

Property Managers