As you get ready to market your new vacancy, take some time to familiarize yourself with the two biggest groups of applicants: Millennials and Generation X renters. Millennial renters (ages 18-34) and Gen X renters (ages 35-50) consist of 85% of the renter population, and are a big driving force for mobile usage (also known as “Generation Mobile”). While these two renter groups continue to depend on online resources, you might want to migrate your leasing process online. Take a deeper look at what the difference between Millennial & Gen X renters is in our infographic below.
Thanksgiving is well on it’s way, and before you start planning your own family feast, consider taking the time to show the residents in your community that you’re thankful for them. Simple gestures like these 3 will not only help build your relationship with your renters (potentially leading to a renewed lease), but will take a weight off your back come next year. Take a look at our tips in our infograph below.